Chemical Testing Laboratory Brand Refresh

One of Australia’s most trusted and capable chemical testing laboratories. With 25 years of experience, the laboratory offers comprehensive chemical testing to pharmaceutical manufacturers and researchers, from raw materials to finished products, stability testing, method development and validation and manufacturing support. They have offices in Sydney and Melbourne.

The company’s growth had stalled, and competition intensified when a large multinational established a state-of-the-art laboratory on the same street as their Sydney facility. This new rival not only threatened sales but also posed a serious risk to retaining skilled staff.

The laboratory needed to protect its client base, maintain revenue, and retain top talent while strengthening its brand to fend off the new competitor. With branding untouched for over 20 years, a full brand refresh was initiated. Market research guided the brand strategy, while team workshops rallied and aligned staff. The insights shaped a compelling new brand narrative and identity, designed to build on the company’s existing brand equity.

• 100% revenue growth and improved staff attraction and retention.
• Diversified service offerings, including specialised testing not previously available in Australia.
• Investment in cutting-edge equipment, positioning the laboratory as a market leader.
• A thriving, future-focused workplace culture that continues to strengthen year after year.