Independent Consultant Helps Fashion Retailer Define Omnichannel Growth Strategy

A national fashion retailer headquartered in Sydney was facing mounting pressure from declining in-store traffic and an increasingly fragmented approach to digital channels. Like many established retailers, the business knew it needed to evolve, but it lacked a clear strategic path for how retail and digital should work together to drive future growth.

Maestro placed an experienced independent consultant on a three-month strategic advisory project to help leadership sharpen its growth strategy, identify the most valuable opportunities, and create a more integrated omnichannel direction.

The retailer was navigating a familiar but high-stakes problem: store traffic was softening, customer behaviour was shifting, and digital activity was not yet operating as part of a cohesive commercial model. Rather than one clear omnichannel strategy, the business had a fragmented approach across channels, which limited visibility, weakened coordination, and made it harder to capture growth opportunities.

The challenge was not simply to improve eCommerce performance in isolation. The business needed to rethink how physical retail and digital could better support each other, where the biggest revenue opportunities sat, and what kind of operating model would be required to execute more effectively.

Leadership came into the engagement with a broad brief, but needed stronger clarity, sharper prioritisation, and a more confident view of what future-state growth should look like.

Maestro matched the retailer with an independent consultant who could combine strategic thinking with practical commercial insight across retail, digital, and organisational design.

Over the course of the engagement, the consultant worked closely with leadership to define a clearer omnichannel roadmap that integrated eCommerce and retail into a more coordinated growth strategy. This helped move the business from disconnected channel thinking toward a more unified model focused on customer behaviour, revenue opportunities, and execution priorities.

As part of the work, Maestro’s consultant identified a significant revenue opportunity through digital re-platforming, giving the business a stronger evidence base for investment and strategic change. The engagement also delivered an executive strategy presentation and a future-state organisational model, helping leadership visualise not just where growth could come from, but how the business would need to be structured to deliver it.

To support longer-term execution, the consultant also advised on the recruitment of a Head of Digital Execution, ensuring the strategy had a clearer path from recommendation into implementation.

The value of the engagement was not just in producing a strategy document. It was in helping the business move from a vague sense that “something needed to change” to a much clearer view of where growth could be unlocked and what actions were needed to pursue it.

Results included:

• A defined omnichannel roadmap integrating eCommerce and retail
• A $2.5M revenue opportunity identified through digital re-platforming
• An executive strategy presentation and future-state organisational model
• Advice on recruiting a Head of Digital Execution to support implementation

This case study reflects Maestro’s value creation approach in action: bringing in the right expert to sharpen strategic direction, uncover hidden commercial opportunity, and help a business make smarter growth decisions with greater confidence.

Client Feedback

“We came in with a vague brief. Maestro helped us crystallise our digital vision and uncovered revenue we weren’t even targeting. Their work reshaped our growth strategy for the better.”